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"How Social Media Gives Businesses a Big Voice" Featuring Social Media Guru Chris Brogan

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Photos by Shea Blackwell Photography


Amy Howell joins The Social CMO

THE SOCIAL CMO is an informal consortium of likeminded and dynamic individuals who have embraced social media and the opportunity it represents for advertising, PR, sales and marketing.

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Brad Wilkerson

Brad Wilkerson is the founder of 68 Comeback, a digital consultancy that works with executive leadership to create new forms of social, economic and environmental value.

A 15 year veteran of the digital marketing industry, Brad is highly regarded for his ability to harness the social and immersive nature of digital to create meaningful experiences that bring brands and people closer together in ways that benefit both. He is most often called upon to help cross-functional senior management teams and their primary business partners see, understand and respond to new opportunities and challenges presented by the ever-evolving web.

Brad has led multi-disciplinary teams in strategizing, designing and developing digital brand campaigns and experiences for a wide range of B2B and B2C clients including Tyson Foods; Mazola; The Service Master Companies; FedEx; Thyssen Krupp Elevator; Cargill Cotton; First Tennessee Bank; and International Paper.

An active thought leader nationally within interactive marketing and design industry circles, Brad currently serves as president of the Memphis chapter of AIGA, the nation's largest design association, and is a recent participant of the AIGA/Harvard Business School Executive Education Program. Additional professional recognition and membership include WOMMA (Word of Mouth Marketing Association), DMI (Digital Management Institute) and a soon to be completed alliance partnership with Omniture Analytics.