Comments for Howell Marketing - A Memphis PR Firm http://www.howell-marketing.com Just another WordPress site Wed, 22 Feb 2012 18:18:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on By the Numbers: Why Metrics, Math & Profits Rule in Business by Kiersten Bagley http://www.howell-marketing.com/hms-blog/2012/02/22/by-the-numbers-why-metrics-math-profits-rule-in-business.html#comment-11603 Kiersten Bagley Wed, 22 Feb 2012 18:18:56 +0000 http://www.howell-marketing.com/?p=949#comment-11603 Catherine, thanks for your question! In our business, we blend the online with the traditional so our tracking isn't all digital. Ultimately, we see the ROI as sales and positive results for goals that have been set. There are so many tools to track clicks and hits and comments, but at the end of the day, if people aren't using that information the way that you want them to, then efforts should be stepped up. We have a client who recently branched off a sector of business. His strategy included online as well as traditional, advertising, PR, etc. His sales are up 66%. The blend is a beautiful thing! Catherine, thanks for your question! In our business, we blend the online with the traditional so our tracking isn’t all digital. Ultimately, we see the ROI as sales and positive results for goals that have been set. There are so many tools to track clicks and hits and comments, but at the end of the day, if people aren’t using that information the way that you want them to, then efforts should be stepped up.
We have a client who recently branched off a sector of business. His strategy included online as well as traditional, advertising, PR, etc. His sales are up 66%. The blend is a beautiful thing!

]]> Comment on By the Numbers: Why Metrics, Math & Profits Rule in Business by Catherine Tatum http://www.howell-marketing.com/hms-blog/2012/02/22/by-the-numbers-why-metrics-math-profits-rule-in-business.html#comment-11594 Catherine Tatum Wed, 22 Feb 2012 15:46:49 +0000 http://www.howell-marketing.com/?p=949#comment-11594 Thanks for all the good tips. One thing that I'm trying to wrap my head around is the ability to analyze the data and metrics from the technology that I use .....such as my blog and website and all the social media channels. I'm thinking of trying Hubspot. Do you recommend that? What specific tools do you use to track and get the information to analyze your efforts? Thanks for all the good tips. One thing that I’m trying to wrap my head around is the ability to analyze the data and metrics from the technology that I use …..such as my blog and website and all the social media channels. I’m thinking of trying Hubspot. Do you recommend that? What specific tools do you use to track and get the information to analyze your efforts?

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Amy Howell http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10511 Amy Howell Fri, 03 Feb 2012 15:32:34 +0000 http://www.howell-marketing.com/?p=884#comment-10511 Thanks all. @Ben, this post is not meant to be encouraging. It's meant to be real in tough times. When you run a business and have a payroll, you need people who can step up the pace and be self starters. There's a book out there you should get if you think I'm being critical. Check out "If you have to cry, go outside" by Kelly Cutrone. Thanks all. @Ben, this post is not meant to be encouraging. It’s meant to be real in tough times. When you run a business and have a payroll, you need people who can step up the pace and be self starters. There’s a book out there you should get if you think I’m being critical. Check out “If you have to cry, go outside” by Kelly Cutrone.

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Ben http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10504 Ben Fri, 03 Feb 2012 14:11:19 +0000 http://www.howell-marketing.com/?p=884#comment-10504 Why not change the tone of this to be more encouraging to new PR professionals? Saying things like "if you ___, you'll never make it" is a pretty cheap and condescending way to convey "wisdom." Don't get me wrong, I agree with the fundamentals of your points, but most of these suggestions are HIGHLY subjective and should not be applied across the board. A PR intern or entry-leveler who "picks up the phone" to call a client is probably not doing the right thing. Clearly, if work needs to be done, then the standard 9 to 5 rules do not apply. But then again, I don't know anyone in PR who gets out at 5? Yes, "New PR candidates are not normally productive in the first few years, if you do the math," but they are also paid much less than their superiors, if you do the math... Why not change the tone of this to be more encouraging to new PR professionals? Saying things like “if you ___, you’ll never make it” is a pretty cheap and condescending way to convey “wisdom.” Don’t get me wrong, I agree with the fundamentals of your points, but most of these suggestions are HIGHLY subjective and should not be applied across the board. A PR intern or entry-leveler who “picks up the phone” to call a client is probably not doing the right thing.

Clearly, if work needs to be done, then the standard 9 to 5 rules do not apply. But then again, I don’t know anyone in PR who gets out at 5? Yes, “New PR candidates are not normally productive in the first few years, if you do the math,” but they are also paid much less than their superiors, if you do the math…

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by AJ Perisho http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10502 AJ Perisho Fri, 03 Feb 2012 13:33:02 +0000 http://www.howell-marketing.com/?p=884#comment-10502 Great tips! PR is one of the Lead Generation techniques I always preach to my clients. They need to treat it as part of their marketing system. Thanks for the helpful tips :-) Great tips!
PR is one of the Lead Generation techniques I always preach to my clients. They need to treat it as part of their marketing system.
Thanks for the helpful tips :-)

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Nancy Krenrich Hamm http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10377 Nancy Krenrich Hamm Tue, 31 Jan 2012 22:03:41 +0000 http://www.howell-marketing.com/?p=884#comment-10377 Amy, I agree - it was fun, though - especially opening the Dallas Morning News to find my story placements - and of course, the thrill of a TV piece! Amy, I agree – it was fun, though – especially opening the Dallas Morning News to find my story placements – and of course, the thrill of a TV piece!

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Kiné Camara http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10340 Kiné Camara Mon, 30 Jan 2012 20:58:34 +0000 http://www.howell-marketing.com/?p=884#comment-10340 Thanks for the tips! To be honest, I do not read the paper daily, but now I will take a stab at it! Thanks for the tips! To be honest, I do not read the paper daily, but now I will take a stab at it!

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Amy Howell http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10311 Amy Howell Mon, 30 Jan 2012 04:16:27 +0000 http://www.howell-marketing.com/?p=884#comment-10311 Nancy: me too. Grew up in pre-fax & Internet day. Taught us how to get out there & make it happen. Newbies have no idea how the old days made us better;)) thank you for the comment. You & I sound like we are from the same era;) Nancy: me too. Grew up in pre-fax & Internet day. Taught us how to get out there & make it happen. Newbies have no idea how the old days made us better;)) thank you for the comment. You & I sound like we are from the same era;)

]]> Comment on FedEx Gets it Right in Response to Viral Video by Amy Howell http://www.howell-marketing.com/hms-blog/2011/12/21/fedex-gets-it-right-in-response-to-viral-video.html#comment-10310 Amy Howell Mon, 30 Jan 2012 04:13:15 +0000 http://www.howell-marketing.com/?p=856#comment-10310 Thank you Jesseca! Thank you Jesseca!

]]> Comment on Think You Can Work in PR? What Newbies Need to Know by Ebonie Nicole http://www.howell-marketing.com/hms-blog/2012/01/25/think-you-can-work-in-pr-what-newbies-need-to-know.html#comment-10303 Ebonie Nicole Mon, 30 Jan 2012 00:22:03 +0000 http://www.howell-marketing.com/?p=884#comment-10303 Excellent points! From a PR newbie, thanks so much for sharing! Excellent points! From a PR newbie, thanks so much for sharing!

]]>