Let’s Get Memphis Airborne
Mike…Echo…Mike…Papa…Hotel…India…Sierra, We need choices and we need Memphis to fly as many people in and out as we do packages. No disrespect to our wonderful jewel FedEx but we must get airline options and more choices to our Memphis International Airport. This week I was added—without consent—to a Facebook “group” bashing Delta Airlines and talking negatively about our situation. I am strongly against this and have removed myself from the group. In my opinion, a better strategy is to talk about what we could and should have here in Memphis. Bashing Delta is not constructive and it is frankly bad PR for our city, and we all certainly know we don’t need more of that. read more
Social Media & Healthcare: Q&A with MD Anderson
As social media moves into more regulated industries such as healthcare, it is refreshing to see a leader in healthcare industry adopting early and successfully. Healthcare is moving and evolving; the two-‐way relationship between caregivers and patients is alive and well in the social space. In this Q&A interview, Amy Howell discusses social media strategy and practices in the healthcare field with Lucy Richardson & Jennifer Texada of MD Anderson Cancer Center, one of the world’s leading cancer centers.
Jennifer Texada is the program director for the department of integrative media communications, and Lucy Richardson (pictured) is the communications assistant who serves as the community manager for MD Anderson’s blogs and social media presence.
HOW Twitter launched a Full-Blown Media Campaign for Hunger #MemFood
It started last Thursday night with a tweet. In a week filled with some personal highs and lows it could not have been timelier to start a campaign for the hungry in our community. I believe that when challenging times call, you get up and do something for other people, especially for those who are in need of food. Last week was a holy week for many—Easter weekend for the Christian faith and Passover for the Jewish faith. What a great way to celebrate Good Friday by having a hunger call-to-action tweet go viral. That’s the power of social media. One tweet can go viral and that is what happened last week, launching a full-blown, and community wide effort now underway. read more
Tweetcast MEETS Broadcast: Power Tweeting with Mainstream Media at the Academy of Country Music Awards
When @JessicaNorthey, my good friend and creator of #CMchat (arguably one of the largest chats on Twitter) called to ask if I would like to help her live tweet and promote the 47th annual Academy of Country Music Awards, my first thought was, “Wow! Twitter has come a long way!” read more
Top 4 Ways to Tell Your Story via the New Facebook Timeline
1. Once upon a time, like every great story, there was a beginning, of course some are a bit more entertaining than others, but there is always a foundation. Dig deep into the archives and share your brands story.
Include the first thought you and your partners engraved on paper, share the first awkward handshake of agreement, incorporate your first ribbon cuttings and printed signs, and note the first crumbled up dollar bill that was displayed in your office.
Share it all.
With the new layout and functionalities of the Facebook timeline you can go back in history and grab those unique milestones that have made you who you are today. Tell your story more visually through words, images, audio and video.
Some great examples of businesses sharing their story from the beginning are:
Tip: Make sure your content is accurate and as authentic as possible.