While you were Sleeping (or golfing): Why NOT to let someone post for @Markdavidson

September 22nd, 2011   •   4 comments   


Interesting to wake up early and see a tweet that said “Oh MY, look at @Markdavidson‘s twitter feed”…The person who tweeted that is someone I respect so I decided to take a look and lo and behold, the picture here tells the whole story!  This may be Mark’s idea of a joke or a self-promoting marketing stunt of his own (as some have said) but this is an issue that continues to be an issue in social media–especially for brands and big names.  I have often promoted that for a brand or individual to be real and authentic, you have to tweet for yourself. That is not to say a big corporation can’t have hired tweeters.  We see this daily and in most cases, they identify in the Twitter bio that there are multiple people tweeting.  What I’m talking about is an individual allowing others to tweet for them. How can anybody tweet for me? I guess if they stayed away from anything controversial or negative, politics and religion, they might be safe.  However, it has long been my opinion that nobody can replace another person’s real character and personality.  Afterall, isn’t social media (especially Twitter) about engagement and building relationships? Further, how would a ghostwriter know the people I joke with vs. the people I am serious with, etc.  

As I type this, the Twitter account is now awake (TechCrunch gave a shout out this morning for Mark to “wake up” and look at his stream) and there are even more mysterious tweets coming forward.  Joke or no joke, the fact that someone can post for you is downright disturbing. As the tweets come in to Davidson’s account–he’s wondering what’s up this morning! Is it really him or is it another ghostwriter?

One thing is certain, Twitter is a-buzz about Davidson and his followers are going up for sure.  I wonder if his @klout score will too.  What do you think? Pros and cons of letting someone tweet for YOU?


  1. I use buffer to take care of my tweets. I've tried it and it really works — on time! What's also good about it is that if you have an official Twitter account for your company, you can add a group to schedule and manage tweets.

  2. I would never allow someone to tweet for me, even if I were at a place where I could afford it. I depend on relationships to get people interested in my project.

    Last month I interviewed an established, award-winning young adult writer. She is big in certain communities, but she keeps a blog with her real thoughts and day to day activities. I did the right thing and contacted her through her agent. In less than a week, the authoress herself mailed me back and we went from there.

    I want to follow her example! Could you imagine the layers of trouble I would have gone through if this woman were not her genuine self?

  3. Amy Howell says:

    Great comments. I totally agree and thanks for commenting on this post.

  4. Love you Amy!

    It would be silly for me to let someone ghost write my tweets. A ghost writer would never stalk someone while uploading the evidence to TwitPic for 12 hours!

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