I had the honor of participating in the internal proving flight for new Memphis-based airline, and our client, Southern Airways Express. It was my first time aboard that small of an aircraft, so I can give you a “first-timer’s” view of the experience.
I parked my car at the Olive Branch Airport, locked it up and walked approximately 50 feet to the airport door. I didn’t pull a ticket and wont have to pay a dime to leave my car there. A few passengers arrived about fifteen minutes before takeoff—no problem. No one patted me down or invaded my space before I boarded; they weighed my bags and that was it. The pilot shook my hand, introduced himself and welcomed me aboard. read more
Last week seems like a dream as co-author @AnneDGallaher and I kicked off our book with a launch in Harrisburg (Anne’s hometown) and then in New York City at the fabulous Waldorf Astoria Hotel. I think the photos (gallery at the end of this post) tell the story—we are always amazed at the power of social and how it brings people together in real life. Through social media, we have met some of our most loyal and supportive friends and our book is selling due to this buzz online.
I know long blog posts are boring so here’s a quick recap of our launch week with mentions of the great friends who joined us! read more
It’s not every day that you get to attend a fundraiser that nets over $80 million in one night but that is the case of New York City’s leading philanthropy organization, Robin Hood. I was honored to be a guest—along with 4,000 of NYC’s most generous donors—at the May 13 event at the Jacob Javits Center, where security was tight as the wealthy and famous were in attendance. One of the hottest tickets in town, I was able to score one thanks to a very generous client of mine, who shall remain anonymous. I can honestly say that it was the most spectacular events I have ever attended; our table was adjacent to Justin Timberlake, Eli Manning, Bono—the star-studded list of attendees goes on.
The night began early on Monday, May 13 with a massive check-in, followed by a walk in to a dramatic entrance. It was draped in black and projected statistics about the poverty levels in New York were bullet pointed down the walls as you made your entrance into the “cocktail” party. The individuals in charge of branding for Robin Hood get an A+, in my book. The room was filled with neon green and black and kept consistency in the mission as the main theme. The messages displayed on more than thirty big screens are clear: FIGHT POVERTY LIKE A NEW YORKER—a trademarked slogan. Guests mingled with ESPN’s commentators, tall and beautiful actresses, singers and more celebrities and the bars were stocked with everything you could think of (I saw at least three and each measured the size of ten Suburban SUVs put together). This was definitely a high-class event. read more
When people ask me what I like the most about owning a public relations and marketing firm, my answer usually varies depending on whom I am talking to and what they are looking for. Sometimes it’s young entrepreneurs who want to know what it’s like to start a business. Occasionally, it is a peer working in a corporate role with the desire to know what it feels like on the “other side.” But, a large reason I enjoy owning my own firm is working with the people I like the most. This doesn’t mean the job all roses and honey, at all. The work we do can be tough and my firm has to earn its spot in the boardroom (and the budget) every day by creating real value and results for clients. This doesn’t come easy or instantly and it is an investment in time and trust on both sides of the relationship. Through the years, I have learned that it is vital to choose the right clients.
So, how do you do this and why is picking well important? read more
We now work at the speed of thought. Social media, mobile devices and our sense of posting NOW gives us 24/7 information. Real time work–or the latest Twitter picture, Vine video or Instagram post. Examples abound: Boston, the Iran earthquake, the West Texas fertilizer plant explosion…all are documented in real time. We live in the NOW. While that can be positive on many levels, here are some things to think about:
Ya’ll know I’m from Texas and Alabama so you know I’ll be a straight shooter to the point. Last week I had the HONOR to be the emcee of the South’s best social media for business meeting “Socal Slam” in Knoxville (#soslam). It was the best, biggest and most friendly of all audiences since inception three years ago.
Without further stuff you don’t care about, here are the takeaways for being a GOOD (Great) Emcee: read more
“The collective 40-plus years of High Gear expertise that wonder duo of Anne and Amy pack into this book is unmatched. Inspiring and educational, this book is brimming with proof of how modern-day women can navigate their way to the C-suite and become admired business leaders. Integrating the fresh world of social media into their marketing mix has allowed these two treasures to become worldwide marketing resources and has given them the attention they so rightly deserve. Reading about how these ladies have overcome the hurdles of owning their own companies, parenthood, and glass ceilings provides valuable insight into how independent, driven women can dominate the professional business landscape.”
SUSAN R. EWING, Director of Social & Digital Media, Hershey Harrisburg Regional Visitors Bureau
Meet us at The Waldorf Astoria in New York City as we celebrate the big release!
Twitter is the new trip wire for news! You know it if you are in the PR business and you certainly know it if you have clients in the real world who have had news break via social networks. I could write a book on this, but let’s not. Here are my bullet points on how Twitter has forever changed PR:
This list can go on! Please chime in and add on and as always, thanks for reading this. Cheers to PR and Twitter!
Amy’s firm is one of the leading PR and marketing firms in the state. Her expertise spans from PR and social media marketing to crisis communications and strategic planning.
A chance meeting with Mark Schaefer in 2010 provided the spark for Social Slam.
“Amy introduced me to a core group of her friends at an event in Memphis,” said Social Slam Founder Mark W. Schaefer, “and this became the heart of the first Social Slam in 2011. We all got along so well that we wanted to keep the movement going! Amy has been a big part of this from the start.”
“I’m thrilled to be on stage at Social Slam,” Howell said. ”I believe in what the Social Slam team is trying to accomplish by providing a low-cost, high-quality, inclusive event. I truly believe this is the best social media conference in the country. There is is something special happening here.”
Her company serves leading companies in the law, aviation, healthcare, hospitality, and real estate industries. Follow Amy on Twitter at @howellmarketing.
This post originally appeared on SoSlam.com.
American women across the country, if not the world, are wondering what Marrisa Mayer was thinking when she announced no more remote working arrangements for Yahoo! employees. As a PR veteran, I can’t help but wonder whose idea this was and what was the strategic thinking behind it? Was the board of directors privy to this policy? Was this really her idea? When did Yahoo! first think that this was a good idea? And did a PR advisor recommend or support this? read more