Old Fashioned Marketing and Branding says Nike made a big mistake with the Kaepernick Ad Campaign

Old Fashioned Marketing and Branding says Nike made a big mistake with the Kaepernick Ad Campaign

Sep 07 2018

I may be old school, but I have to disagree with some of the marketing and advertising thought leaders out there praising Nike’s recent new ad campaign featuring Colin Kaepernick. And maybe I’m off base and wrong about this, but only time and the good old American capitalism will tell….

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#Luxury Venues require Luxury Customer Service

May 03 2017

I have had the pleasure of working with some luxury service organizations over my career as well as frequent them as a paying customer. There is an art to a certain type of communication that is pervasive in the most successful businesses. Whether it’s a spa, a luxury hotel, a…

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Viral Vulgarity: Our New Normal #PR #SocialMedia

Apr 20 2017

It has been a few weeks since we all watched a man be assaulted and dragged off of a United Airlines airplane. This week, we have seen a Facebook Live murder of an innocent elderly man–clearly a terror attack caught on video and posted for the world to see. And…

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United Airlines: Worst PR Case Study I have ever seen

Apr 11 2017

I have worked in a PR career for 30 years–that is a long time! If experience is the best teacher (and I think it is), I have learned much about corporate PR strategies over my career and I have concluded that this United Airlines story of a passenger being dragged…

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Updated #PR Guidelines for using Twitter

Jan 23 2017

  If Twitter needed a “boost” to the brand, it is certainly getting it with the Trump’s tweets being watched 24/7 and the media constantly referring to his Twitter stream. As we have heard, it has allowed him to take his message directly to his audience. Politics aside, there can…

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Trump: America’s New CEO: Not Business as Usual

Nov 12 2016

If you don’t like all of the continuing conversation about this election, it might be a good idea to take a long sabbatical to the Bahamas. It’s going to be a long transition. It seems like many people I know are just glad this election is over. Actually, I think…

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