3 Business T’s for Twitter: Telling, Talented & Tangible

Nov 06 2009

Advice I give my clients often is that you have to tell your own story or someone else will tell it for you. There’s been a lot of focus lately on the dynamic, changing role of social media in journalism and PR and I am amazed by the sheer volume of information on Twitter everyday. Last week I successfully demonstrated to a new client how her iPhone and Twitter could help her advance her business. She’s committed and is appreciating this newfound leverage which we both believe will yield added revenue to her business. Oh how I love the process…

Continue Reading

PR and Twitter: Your Own CIO—Chief Information Officer

Nov 05 2009

I have written often about all the reasons I use Twitter—and the list continues to grow.  The most important way I use Twitter is in the strategy of who I follow and what I keep up with.  For example, I follow the national and local media on Twitter, other professionals in my industry and most importantly my clients and thought leaders in my clients’ industries. Not a day goes by that I don’t get the “ROI” (return on investment) question.  My perspective on this as it relates to Twitter is based on the understanding that for me, Twitter is all…

Continue Reading