PR and Twitter: Your Own CIO—Chief Information Officer

Nov 05 2009

I have written often about all the reasons I use Twitter—and the list continues to grow.  The most important way I use Twitter is in the strategy of who I follow and what I keep up with.  For example, I follow the national and local media on Twitter, other professionals in my industry and most importantly my clients and thought leaders in my clients’ industries. Not a day goes by that I don’t get the “ROI” (return on investment) question.  My perspective on this as it relates to Twitter is based on the understanding that for me, Twitter is all…

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