Hilton Worldwide Celebrates Women!

Mar 25 2014

Today I had the honor of serving on a panel with incredible women from Hilton Worldwide as well as a few women in “high gear.” The lovely and talented Mearl Purvis from Fox 13 Memphis was on hand to facilitate and entertain and as usual–she did a fabulous job and I promise you Mearl gets more gorgeous every time I see her! As the room filled with women from Hilton’s Women’s Team Member Resource Group, we took our seats and introductions were made. In honor of “Women in History” Hilton’s theme today was “Celebrating Women of Character, Courage and Commitment.”…

#BanBossy Campaign is Not High Gear

Mar 17 2014

As women business owners and co-authors of Women in High Gear, we invest a lot of time and attention in writing, speaking, and encouraging women to “Find Their Voice” and “Tell Their Story.” Our own stories represent a tapestry of experiences, and that makes us each unique. We have benefited from the examples of strong men and women in business, and we challenge women to discover and reach their own high gear. Last week the Girls Scouts teamed with LeanIn.org to launch a #BanBossy PSA campaign. Using celebrities like Beyoncé and Victoria Beckham they make the case that…

#LukeBryan Concert Tickets for WINGS

Mar 10 2014

Recently, my firm started working for The Wings Cancer Foundation in Memphis–a non profit that provides services to help with physical, emotional and psychological needs of cancer survivors and families–and we decided to beef up their Twitter following with a fun contest to give away 2 Luke Bryan tickets to a lucky tweeter! We announced the campaign early Friday morning and using Twitter only, and not only did we gain a great new group of followers, but we we were also able to give away tickets to a very creative tweeter, a student at St. Agnes. Congrats Jessica! We loved…

4 Social Media Lessons from 2013

Jan 08 2014

Guest post by Stacey Waxman Social media and online marketing have become increasingly intertwined to the point where most brands are using social media marketing as a primary method for gaining exposure. Throughout 2013, there have been several emerging trends and lessons that marketers can apply for 2014 and beyond. Here are four of the most important ones. 1. Visual Content is In People responding positively to visual stimuli is nothing new. However, it’s become more and more important to take this into account when running a social media campaign. By looking at the success of visual based networks like…

Positivity, Planning & Production: 3 P’s of Success

Dec 10 2013

I love the holidays for many reasons including the fact that it is a time for me to reflect on my business–look at the numbers and review new and existing client accounts. It’s a time for evaluating what is working and for thinking about next year’s goals for my business. Fortunately I have a great accountant in Patrick Accounting and they help me make good decisions based on my financials and how healthy I am. My banker, Dana Burkett of First State Bank is also my trusted advisor who helps me think through successful financial strategies for my business. Along…

Why Facebook “Opt Out” Posts Are Useless

Oct 18 2013

Yet another privacy scam is going around Facebook News Feed. Yes, this is indeed a scam. When signing up for a Facebook account, you are accepting the legal terms, including the privacy policy as outlined by Facebook. Those legal terms state that, “you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License).” You cannot alter your acceptance of that agreement, nor can you restrict the rights of entities who are not parties to that agreement, simply by posting a notice to your Facebook account….