Prepare for “Mobile-geddon”
In business, you have to stay on top of your game. Small things can sometimes make a big difference. For example, tomorrow, Tuesday, April 21st Google is making a change to its mobile search algorithm that will change the order in which websites are displayed when users search for something from a phone or tablet. This change will enable the algorithm to favor mobile-friendly websites and demote websites that to not cater to the mobile users.
As someone who regularly utilizes technology and social media and understands the importance of accessibility of information on your reputation, I encourage businesses to invest in making their websites mobile-friendly in order to keep your number of website visitors up. This is even more critical for smaller businesses that rely on localized searches. Businesses that have mobile-friendly websites will not only be favored through the update to Google’s search engine but also improve user experience. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
I would encourage business owners to reach out to their current provider to discuss these changes. If you do not have a website/SEO provider that you are currently satisfied with, please contact us today and we’d be more than happy to help.
For more information on Google’s changes check on this article on Business Insider