When Client Churn is Good

Nov 22 2011

Parting is such sweet sorrow. It is painful for me to lose a client. Not because of the revenue or prestige as much as it is my personal and emotional investment I make in my clients. Some days I think I’m too attached but that’s when you know you are vested and that’s when great work for the client can happen. When my clients hire me they get more than just a marketing consultant with over 20 years in the business. They get me and my team and the investment we make in order to understand their goals and help…

CASE STUDY: How @SwankysTacoShop hit it big with #CMchat idea #sm #biz #ROI

Oct 04 2011

Photo credit: Hank of @TheGhermGuys Last week my firm broke new ground in blending business with social media. Just typing this sentence gives me chills–in a good way. New territory, learning and doing is just part of my DNA. Maybe that’s why I love meeting new people and truly have a passion for using social media for business growth.

While you were Sleeping (or golfing): Why NOT to let someone post for @Markdavidson

Sep 22 2011

Interesting to wake up early and see a tweet that said “Oh MY, look at @Markdavidson‘s twitter feed”…The person who tweeted that is someone I respect so I decided to take a look and lo and behold, the picture here tells the whole story! This may be Mark’s idea of a joke or a self-promoting marketing stunt of his own (as some have said) but this is an issue that continues to be an issue in social media–especially for brands and big names.

Interview with Mark Schaefer on Memphis Daily News Social Media #MDNsocial

Sep 16 2011

@markwschaefer Congrats to the Memphis Daily News! 125 Years LOCAL

Swift Action & Fact Verification Critical in Viral #PR

Sep 12 2011

I have been following the news reports about the Twitter account hack on @NBCNews when Friday at 5:48 PM (EST) someone posted “Breaking News! Ground Zero has just been attacked. Flight 5736 has crashed in the site, suspected hijacking. More as the story develops.” A tweet like this is a news organization’s worst nightmare.

10 Wins for my Business from Twitter (My new post)

Aug 29 2011

Through some recent debate about which social tools are best and why, I have been listening and reflecting on how my own business has been impacted. It is one thing to spend your time researching and writing and another to spend your time helping 20+ clients win everyday in this 24/7 viral world we live in.