Social Media Tides: Are You Getting Swept Away or Swimming with the Currents?

Nov 06 2009

From small businesses like the new “South of Beale” in South Main (where Elvis used to hang out) to big businesses like FedEx, companies around the world are listening to the social media “conversation” and executing appropriate strategies to join in, improve customer communications and loyalty as well as churn…

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3 Business T’s for Twitter: Telling, Talented & Tangible

Nov 06 2009

Advice I give my clients often is that you have to tell your own story or someone else will tell it for you. There’s been a lot of focus lately on the dynamic, changing role of social media in journalism and PR and I am amazed by the sheer volume…

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PR and Twitter: Your Own CIO—Chief Information Officer

Nov 05 2009

I have written often about all the reasons I use Twitter—and the list continues to grow.  The most important way I use Twitter is in the strategy of who I follow and what I keep up with.  For example, I follow the national and local media on Twitter, other professionals…

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