Prepare for “Mobile-geddon”

Apr 20 2015

In business, you have to stay on top of your game. Small things can sometimes make a big difference. For example, tomorrow, Tuesday, April 21st Google is making a change to its mobile search algorithm that will change the order in which websites are displayed when users search for something from a phone or tablet. This change will enable the algorithm to favor mobile-friendly websites and demote websites that to not cater to the mobile users. As someone who regularly utilizes technology and social media and understands the importance of accessibility of information on your reputation, I encourage businesses to…

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50 Viral Experts on Twitter

Mar 27 2015

  Epic Presence, intelligent internet marketing company, has released their list of the 50 experts on twitter that best understand the process of making a message go viral on Twitter. I am excited to be included in these 50 individuals who have been named the go-to people whenever there is a piece of content or an idea that needs to reach thousands of targeted people in a hurry! Check out the full list here!  

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Follow My Lead–Important Advice from a National Recruiter

Oct 30 2014

Pictured left to right: Tammy Gilbert, Cindy Pruss, Amy Howell, Patti Clauss This week I had the pleasure of meeting with Patti Clauss and her HR team, Tammy Gilbert & Cindy Pruss, about leadership, social media best practices and “high gear” thinking and doing that makes them an elite and effective hiring team. Patti is the Director of Global & Executive Talent Acquisition for brands Williams-Sonoma Inc., Pottery Barn and West Elm. She is also a woman in high gear and a great friend to those who know her. During our team meeting we were discussing the importance of good communications…

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Top 9 Reasons to Blog

Oct 20 2014

Recently, I was giving a presentation about social media and online presence. Part of that presentation was built around blogging and some of the best reasons to blog. First of all, just in case you are new to the game, let me define a blog. A blog is a web page (or blog platform such as WordPress) made up of short, frequently updated posts that are typically displayed in reverse chronological order (the most recent post appears first). Blogs are a tool for communicating with customers or employees to share knowledge and expertise. Here are my top 9 reasons why…

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6 Ways Social Media Has Changed Public Relations

Sep 25 2014

Thank you to Vocus and Jim Dougherty for allowing us to re-post this blog in which Amy Howell is quoted, “PR expert and author of Women in High Gear Amy Howell warns against thinking about them as separate entities: ‘Social media does not replace traditional media…. traditional media is still very important, when paired with social media, it’s even more powerful.” 6 Ways Social Media Has Changed Public Relations by Jim Dougherty On a visceral level, most people understand that social media has changed the public relations discipline significantly.  Maybe you have been in the PR field long enough to…

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Attention: Facebook, Twitter, LinkedIn, and Google+, You’re Driving Us Crazy!

Sep 05 2014

I’m seeing a lot of chatter by social media power users in my timeline about how the top social media sites seem to be playing the chase-each-other-to-the-top game. It’s driving us crazy! As the owner of a PR firm, a few items I help clients with are better SEO results, improvement with their social media presence, and their overall digital presence contained within their online stories. It is hard enough to keep up with the abundance of tools now available to accomplish this, much less the constant state of change that seems to be so common. So for all the…

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